Some electronic music producers never get much attention from outside of their niche, but Avalon Emerson seems likely to avoid that fate. In 2016, she put out critically acclaimed records on Whities -- an imprint of Young Turks, which has had great success with wan, highly accessible indie acts like the xx and Chairlift -- and Ghostly International, an eclectic label that has served as a home for dance producers with indie-rock appeal (Matthew Dear) and instrumental rockers with No. 1 records (Tycho).
These outfits, which are hard to reduce to one sound but consistently put out music that finds an audience across different pools of listeners, are well matched with Emerson. "My style of production and what I'm interested in are constantly changing," she told Billboard over Skype from her apartment in Berlin. "My records sound weirdly different from record to record."
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